Building brands and driving product sales. Why engaging customers at the point of sale is key!! – Spinach Helpful Tip of the Week

‘What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

We constantly discuss how to create awareness, stimulate interest,
sales-funnel-chartdevelop desire pushing customers to make a decision and take action – so we engage and activate B2B and B2C customers.  So now what do you need to do? You have to ask for the business! Remember what Wayne Gretzky said, “You miss a 100% of the shots you don’t take!” Too often marketing and business focus on chasing the car, but what do you do when you actually catch the car??

The human interaction and having someone standing in front of the customer asking for the business is invaluable. Well actually it’s not invaluable, we can actually put a dollar figure on it. In an article written by Joe Pinsker in The Atlantic he expanded upon the value of  asking for the business, “Retailers, too, have their own reasons to love sampling, from the financial (samples have boosted sales in some cases by as much as 2,000 percent) to the behavioral (they can sway people to habitually buy things that they never used to purchase).

Samples have boosted sales in some cases by as much as 2,000 percent

Stop focusing all of your time and resources on how we’re going to get customers i1-800-PetMeds Pet Supplies Free Shipping $49nto our sales funnel, and let’s start focusing part of our time and resources on Customer Engagement and driving sales in store at the point of sale.  Looking at how in store In Store Demonstrations - Golden Ratio Marketingdemonstrations are defined by Golden Ratio Marketing and their subsidiary Demos 2 Go, ‘Customer Engagements bring your product to life! – utilize our talented, sales-oriented Customer Engagement Specialists for your live in-store product demonstrations. Build your brand awareness and promote customer trial and purchase.

Results provided by Golden Ratio Marketing through from in store demonstrations performed by their subsidiary Demos 2 Go has shown increases of point of sale in store purchases of 400% without coupons.

Increases of point of sale in store purchases of 400% without coupons.  

What’s your organization doing to drive sales at the point of sale, if you want more information and would like to know what options are available let us know.

Click Here to request a free no obligation evaluation

What is a ‘Spinach helpful tip’? Have you ever walked around with somethingPopeye Spinach in your teeth, and no one tells you. A real friend takes you to the side and tells you. It may be embarrassing at first but not as bad as finding out at the end of the day when it is too late to do anything about it.  Especially if you are trying to create a positive brand image and lead your organization to success!

Best regards,

Chris A. Marshall

Lucky Tiger Shaving Plow & Hearth Florsheim


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