‘Say What?’ – Questioning Inferences and Conclusions – our next installment utilizing Socratic Questions for Sales & Marketing Leaders – Spinach Helpful tip of the week

‘What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

Socratic Questioning as part of your day to day for Sales & MSocrates - Golden Ratio Marketing - Sales Leadershiparketing Leaders 

In this our fifth installment we’ll continue to explore Socratic Questioning methods you should utilize for Questioning Inferences and Conclusions: All thought requires the making of inferences, the drawing of conclusions, the creation of meaning. Assume that you do not fully understand a thought until you understand the inferences that have shaped it.
Let’s visit Merriam-Webster and take a look:

Definition of inference

  1. the act or process of inferring (see infer): such as a:  the act of passing from one proposition, statement, or judgment considered as true to another whose truth is believed to follow from that of the former  b:  the act of passing from statistical sample data to generalizations (as of the value of population parameters) usually with calculated degrees of certainty

  2. something that is inferred; especially :  a conclusion or opinion that is formed because of known facts or evidence

  3. the premises and conclusion of a process of inferring

Questions that focus on inferences and conclusions in thinking include:

  • How did you reach that conclusion?
  • Could you explain your reasoning?
  • Is there an alternative, plausible conclusion?
  • Given all the facts, what is the best possible conclusion?

Let me offer a real world application around SEO and more specific Keyword Research function looking across some of the tools like Raven Tools , Moz, SEMrush,  and Keyword Discovery to name a few – when a vendor, SEO expert, or member of your Digital Marketing team ply’s you with wonderful graphics and rems of data, be sure to ask where do they get the keyword data, and what is the time-frame captured in their report systems (some are 12 months, 30 days….) which tools are being used in your Market Technology stack.

Click to play –

Keyword Tools for Research - Golden Ratio Marketing

You want to make sure that they understand how they arrived at their conclusion so that you can have confidence in their inference!

  • How did you arrive/determine that your SEO content aligns with with what your buyer persona’s are looking for?
  • Does your long tail key words resonant with your identified buyer persona’s?

What is a ‘Spinach helpful tip’? Have you ever walked around with soPopeye Spinachmething in your teeth, and no one tells you. A real friend takes you to the side and tells you. It may be embarrassing at first but not as bad as finding out at the end of the day when it is too late to do anything about it.  Especially if you are trying to create a positive brand image and lead your organization to success!

Best regards,

Chris A. Marshall

Plow & Hearth Florsheim



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