Do you understand the importance of a ‘High E-A-T Score’ for your site!

What is a ‘Spinach helpful tip’? – When a friend tells you what you don’t know – especially when you don’t know it!

We talk about the importance of organic and paid searches, so does your team understand how search engine algorithms score your site, specifically your pages where your paid ads take them?  The definition of a successful hunt (we all talk about sales people as hunter gathers) starts with preparation, the search for game and success is ultimately getting to EAT a meal at the end.  

This is no different in theory for a user who is searching the web for their ultimate prize –  So what determines if your pages allow users eat at your site?  It’s important to make sure that your site has a high  E-A-T score and that is based upon reviews of your pages E-A-T:

  • Expertise
  • Authoritativeness
  • Trustworthiness

Here is a article What are E-A-T Factors and How Can You Improve on Them? a great article and video presented by Lola Michels offering insight and definition around EAT

‘We are what we eat right’, and your pages E-A-T score will determine if you eat as a company.  We throw around the term SEO, SEO optimization and Search Engines all of the time, so let’s take a step back and look at the main content of our pages and make sure that when someone arrives the content  the site has been created to meet these guidelines.  So we also need to understand how they are rating our sites to meet our customers needs and what they are asking our sites for. 

Here’s another great article with 5 things you can do right now to improve your rating:

5 Things You Can Do Right Now to Improve Your Google E-A-T Rating

Here’s where the proverbial rubber meets the road as we begin to align what we do with what our customers need and value. As an organization have we sit down and categorized our customers based upon their potential value. How do you make sure that your customer value you?

Q: Does your organization understand what it will take to optimize your current E-A-T rating?

As we go through the process please provide your insights and thoughts so we have a more robust dialogue and don’t walk around with spinach in our teeth.

Let us know what you think? I wanted to gather your thoughts and insights regarding what does it take to have a seat at the table in your market?

Q:  A question came in regarding the real importance of  E-A-T and what were some simple steps you could do to improve it?

A: Thanks for you question – as you look at Main Content on your web pages  and your web site with E-A-T focused lens remember that there are companies that are performing evaluations and ratings of sites based upon E-A-T parameters that were shared and published by Google in 2018.

So one quick tip that is important around Trustworthiness is the security of your site and SSL is a ranking signal by Google  – For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.  We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web. ”    and  further in this article from Googlewe’re starting to use HTTPS as a ranking signal” – from the Google Webmaster central blog

Thanks again, you questions and feedback are welcomed –

What is a ‘Spinach helpful tip’? Have you ever walked around with sPopeye Spinachomething in your teeth, and no one tells you. A real friend takes you to the side and tells you. It may be embarrassing at first but not as bad as finding out at the end of the day when it is too late to do anything about it. Especially if you are trying to create a positive brand image and lead your organization to success!

Best regards,

Chris A. Marshall

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